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作者 Pessemier, Edgar A, 1922-

標題 Store image and positioning / by Edgar A. Pessemier.

出版資料 West Lafayette, Ind : Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, [1979]

複本

館藏地 索書號 狀態
 IU 1st Floor  HD6483 .P8 no. 709    AVAILABLE
說明 16, [2], 7 p. (p. [1]-7, 3d group, advertisements) : ill ; 28 cm.
系列 Paper - Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management ; no. 709
Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ; no. 709.
Notes "October 1979.".
Bibliography Bibliography: p. [17]-[18].
主題 Consumer's preferences.
Consumers.
Motivation research (Marketing)
Positioning (Advertising)
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