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資源

作者	Brown, Herbert E.

標題 Cases in direct marketing / Herbert E. Brown, Paula M. Saunders, Bruce Buskirk; foreword by Bob Stone.

出版資料	Lincolnwood, IL, USA : NTC Business Books, c1996.

複本

館藏地	索書號	狀態
IU 1st Floor	HF5861 .B76 1996	AVAILABLE

版本	2nd ed.
說明	ix, 157 p : ill ; 24 cm.
Notes	Rev. ed. of: Readings & cases in direct marketing. c1989.
Bibliography	Includes bibliographical references.
主題	Direct marketing -- Case studies.
	Marketing -- Case studies.
	Advertising, Direct-mail -- Case studies.
	Export marketing -- Case studies.
	Internet marketing -- Case studies.
添加作者	Saunders, Paula M.
	Buskirk, Bruce D.
	Brown, Herbert E. Readings & cases in direct marketing.
國際標準書號	0844233218 (alk. paper)