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作者 Kureshi, Sonal.

標題 An exploratory study of sales promotion activities in toilet soap category [microform] : an insight into consumer and retailer perceptions / Sonal Kureshi, Preeta Vyas.

出版資料 Ahmedabad, India : Indian Institute of Management, 2002.

複本

館藏地 索書號 狀態
 IU Microforms  Microfiche 2003/60066 (H)    AVAILABLE
說明 21 leaves ; 29 cm.
系列 Working paper ; w.p. no. 2002-07-02
Working paper (Indian Institute of Management, Ahmedabad) ; w.p. no. 2002-07-02.
Bibliography Includes bibliographical references (leaf 21).
Reproduction Microfiche. New Delhi : Library of Congress Office. Washington, D.C : Library of Congress Photoduplication Service, 2003. 1 microfiche.
主題 Marketing -- India -- Management.
Soap.
添加作者 Indian Institute of Managemet, Ahmedabad.