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作者 Schultz, Randall L.

题名 A study of promotion and price elasticity / by Randall L. Schultz and Wilfried R. Vanhonacker.

出版资料 West Lafayette, Ind : Institute for Research in Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1978.

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馆藏地 索书号 处理状态
 IU 1st Floor  HD6483 .P8 no. 657    AVAILABLE
载体形态 16 p : graphs ; 28 cm.
丛编 Paper - Institute for Research in the Behavorial, Economic, and Management Sciences, Krannert Graduate School of Management ; no. 657
Paper (Krannert Graduate School of Management. Institute for Research in the Behavioral, Economic, and Management Sciences) ; no. 657.
Bibliography Bibliography: p. 16.
主题 Advertising -- Mathematical models.
Elasticity (Economics) -- Mathematical models.
其它责任者 Vanhonacker, Wilfried R.
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