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作者 Tyson, Kirk W. M, 1952-

题名 The complete guide to competitive intelligence / Kirk W.M. Tyson.

出版资料 Lisle, Ill : Kirk Tyson International, c1998.

复本

馆藏地 索书号 处理状态
 IU 1st Floor  HD38.7 .T963 1998    AVAILABLE
载体形态 1 v. (various pagings) : ill ; 29 cm. + 2 computer disks (3 1/2 in.)
Contents Contents: Designing the CI process -- Conducting a CI needs assessment -- Developing an implementation plan -- Organizing the CI team -- Focusing the intelligence effort -- Gathering published information -- Gathering internal information -- Gathering external information -- Analyzing your competition -- Packaging intelligence -- Guarding your company secrets -- Ethics -- Final caveats -- Appendix 1. Sample briefings, profiles, assessments -- Appendix 2. Published sources : best places to start -- Appendix 3. CI worksheets (also provided on disk).
主题 Business intelligence -- Handbooks, manuals, etc.
国际标准书号 0966321901