| 载体形态 |
xvi, 320 p. : ill. ; 25 cm. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Making sense of the Internet / Christina Ford Haylock and Len Muscarella -- Seven societal trends driving consumer interest in the Internet and E-commerce / Madelyn Hochstein -- The action-oriented design imperative / Harley Manning -- Virtual communities / Richard P. Adler and Anthony J. Christopher -- Internet advertising / Paul Lewis and Leslie Laredo -- Internet direct marketing / J. Brent Wilkey and Regina Brady -- Corporate communications and public affairs : using the Internet to communicate ideas / Sam Simon and Link Hoewing -- E-commerce and merchandising / Elaine Rubin and Lauren Freedman -- The Internet and the law : putting your business online, not on the line / William Burrington and Edwin Lavergne -- Using intranets and extranets to gain advantage / Jim Pisz -- Business-to-business commerce : the Internet evolution / Hilary Bryn Thomas -- Banking : the biggest risk is to do nothing / William M. Randle and Jeffrey Kutler -- Brokerage service : perspectives from a decade in online's most mature segment / K. Blake Darcy -- Publishing : serving the new consumers / Eric Hippeau -- Health care : operating in the third dimension / Bob Pringle --Travel : the comeback of the travel agent / Andrew O. McKee. |
| 主题 |
Business enterprises -- Computer networks.
|
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Internet.
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Electronic commerce.
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Internet marketing.
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Business information services -- Computer network resources.
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International trade -- Computer network resources.
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| 其它责任者 |
Haylock, Christina Ford.
|
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Muscarella, Len.
|
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Schultz, Ron, 1951-
|
| 附加题名 |
Internet success |
| 国际标准书号 |
1580621147 |
|
