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Titre Jack Trout on strategy / by Jack Trout.

Adresse Bibliographique

New York : McGraw-Hill, c2004.

Localisation	Cote	Statut
Innovative University Special Collections	HF5415.13 .T7353 2004	AVAILABLE

Description	p. cm.
Contents	Contents: Strategy is all about survival -- Strategy is all about perceptions -- Strategy is all about being different -- Strategy is all about competition -- Strategy is all about specialization -- Strategy is all about simplicity.
Sujet	Marketing -- Management.
	Strategic planning.
	Success in business.
ISBN	0071437940 (alk. paper)