Titre International marketing / Philip R. Cateora, John L. Graham.

Adresse Bibliographique

Chicago, IL : McGraw-Hill, 2005.

Exemplaires

Localisation	Cote	Statut
Innovative University Special Collections	HF1416 .C375 2005	AVAILABLE

Mention D'édition	12th ed.
Description	p. cm.
Collection	The McGraw-Hill/Irwin series in marketing
Bibliography	Includes bibliographical references and index.
Sujet	Export marketing.
	International business enterprises.
Autre Auteur	Graham, John L.
ISBN	0072833718 (alk. paper)
	0071111026 (international : alk. paper)