Titre The honourable customer : marketing and selling to the Japanese in the 1990s / Robert M. March.

Adresse Bibliographique

Melbourne, Australia : Longman Professional, 1990.

Exemplaires

Localisation	Cote	Statut
Innovative University Special Collections	HF1416.5 .M36 1990	AVAILABLE

Description	xx, 204 p ; 24 cm.
Bibliography	Includes bibliographical references (p. 191-195) and index.
Sujet	Export marketing -- United States -- Management.
	Imports -- Japan.
	Consumer behavior -- Japan.
	Cross-cultural orientation -- United States.
	United States -- Foreign economic relations -- Japan.
	Japan -- Foreign economic relations -- United States.
ISBN	0582870720