Table des matières |
| Preface | xvii |
| Acknowledgments | xix |
| Part 1: Career Execution | |
1. | Pursuing A Career In The New Music Industry: 15 Tips for Career Success | 3 |
| Tip #1: Realize Your Dreams by Visualizing Them First | 3 |
| Tip #2: Analyze Your Career Motivations | 4 |
| Tip #3: Develop a Realistic Outlook by Ignoring the Media Hype | 4 |
| Tip #4: Be Ready to Pay Your Dues, but Use Your Head | 4 |
| Tip #5: Expect the Worst to Happen So That the Worst Won't Seem So Bad | 5 |
| Tip #6: Let Go of Your Fears and Learn How to Go for It | 5 |
| Tip #7: Form Solid Connections in the "Clique of the Future" | 6 |
| Tip #8: Nurture New Opportunities While You're Already On the Job | 6 |
| Tip #9: Climb Through Back Windows When Front Doors Aren't Opening | 7 |
| Tip #10: Create Your Own Destiny by Being Proactive | 7 |
| Tip #11: Adapt to Change by Diversifying Yourself Now | 8 |
| Tip #12: Be Practical About Money by Keeping It and Making It Grow | 8 |
| Tip #13: Maintain Control in the Face of Drugs and Alcohol | 9 |
| Tip #14: Remember That Finding Your Passion Is a Blessing Within Itself | 9 |
| Tip #15: Hang On to the Basics | 10 |
| Q&A with Success Coach and PR Expert Michael Levine | 10 |
| Part 2: Business Relationships | |
2. | Band Membership, Part 1: Formation and Self-Management | 15 |
| How and Where to Look for Musicians | 15 |
| Criteria for Choosing Band Members | 16 |
| Discuss the Band's Vision | 16 |
| Use the Personality Questionnaire | 17 |
| Set Goals, Break Down the Work, and Estimate the Schedule/Costs | 18 |
| The Day-to-Day Operating Rules of the Band | 19 |
| Talk About Teamsmanship | 19 |
| Hold Band Meetings That Don't Suck | 19 |
| Run Your Rehearsals Effectively | 20 |
3. | Band Membership, Part 2: Partnerships, Trademarks, and Business Entities | 25 |
| Band Membership Agreements | 25 |
| Your Band Is a Legal Partnership | 25 |
| Elements of Band Agreements: What to Include | 26 |
| Q&A with Attorney Jeff Cohen | 27 |
4. | Contract Employment Or Self-Employment, Part 1: Gigs and Unions | 35 |
| Getting the Gig: How to Be a "Working" Musician | 35 |
| The Preliminary Necessities | 35 |
| Breaking into the Scene | 36 |
| Lasting for the Long Haul | 37 |
| Seeking Fair Treatment and Guidance via the AFM | 37 |
| AFM Major Benefits: Payment Regulation and Enforcement | 38 |
| Special AFM Benefits: Funds, New Use Fees, and More | 38 |
| AFM Health and Retirement Benefits | 39 |
| Other AFM Benefits | 39 |
| AFM Membership and Benefit Requirements | 40 |
| Is Joining the AFM Right for You? | 40 |
| Seeking Fair Treatment and Guidance via SAG-AFTRA | 41 |
| General Differences: SAG-AFTRA Versus the AFM | 41 |
5. | Contract Employment Or Self-Employment, Part 2: Employment Agreements and Negotiations | 43 |
| Working for Employers with Limited Budgets | 43 |
| Working for Employers with Larger Budgets | 44 |
| Wages | 44 |
| Retainers | 44 |
| Rehearsals | 44 |
| Per Diems | 45 |
| Buyouts | 45 |
| Special Travel and Lodging Accommodations | 45 |
| Special Clothing | 45 |
| Instruments and Travel Cases | 46 |
| Equipment Parts and Repairs | 46 |
| Equipment Endorsements | 46 |
| Equipment Techs | 46 |
| Equipment Insurance | 46 |
| Working for Employers Who Offer a Salary and Percentages | 47 |
6. | Contract Employment Or Self-Employment, Part 3: Taxes and Insurance | 49 |
| Understanding Your Taxes: Uncle Sam's Cut | 49 |
| Contract Employment (Why Is My Check So Small?) | 49 |
| Self-Employment / Independent Contractor Status | 52 |
| Workers' Compensation Insurance | 54 |
| Contract Employees: Covered | 54 |
| Self-Employment / Independent Contractor Status: Not Covered | 54 |
| If Not Covered, Where Can I Find Insurance? | 54 |
| The IRS: Qualifications for Employment | 55 |
7. | Solo Artist And Employer: Pros, Cons, and Responsibilities | 57 |
| The Advantages of Going Solo | 57 |
| Fewer Hassles over Making Decisions | 57 |
| Increased Earning Potential | 58 |
| Greater Job Security | 58 |
| More Freedom to "Sail" Alone | 58 |
| The Disadvantages of Going Solo | 58 |
| Greater Financial Burdens | 58 |
| Increased Workload | 59 |
| Greater Leadership and Business Demands | 59 |
| Fewer Members to Blame or Hide Behind | 60 |
| More Pressure to Succeed | 60 |
| Leaving Member Clauses: The Record Company's Rights to Solo Artists | 60 |
| What Is a Leaving Member Clause? | 60 |
| How Does a Leaving Member Clause Work? | 60 |
| Leaving Member Clauses and Prorating Expenses | 60 |
| The Business and Legal Responsibilities of Solo Artists | 61 |
| Treat It Like a True "Work Made for Hire" | 61 |
| Pay Wages and Commissions | 61 |
| Handle Income, Social Security, and Payroll Taxes | 62 |
| Provide Workers' Compensation Insurance | 62 |
| Know the Difference: Contract Employee or Independent Contractor Status | 62 |
| Q&A with DJ Entrepreneur Justin Paul | 64 |
| Part 3: Pro Teams | |
8. | Entertainment Attorneys: What They Do and What They Cost You | 69 |
| The Role of an Attorney in Your Career | 69 |
| Hiring Your Attorney | 70 |
| Finding an Attorney | 70 |
| Qualities to Look For in an Attorney | 71 |
| Attorney Fee Structures | 72 |
| Hourly Rate | 73 |
| Flat Fees | 73 |
| Percentage of the Deals (5 Percent) | 74 |
| Label Shopping Percentage Deals (10 to 20 Percent) | 74 |
| A Flat Retainer | 75 |
| A Conflict of Interest | 76 |
| Conflicts with Record Companies | 76 |
| Conflicts with Band Members | 76 |
| Conflicts with Personal Managers | 76 |
| Conflicts with Your Own Attorney | 76 |
| Changing Your Legal Representation | 77 |
| Talk About It First | 77 |
| Sever the Relationship | 77 |
9. | Personal Managers: Roles, Options, and Agreements | 79 |
| The Role of a Personal Manager in Your Career | 79 |
| Artist Development | 79 |
| Contracts and Income Streams | 80 |
| Project Management | 80 |
| Hybrid Services: Merch, Publishing, and More | 80 |
| Live Engagements and Touring | 81 |
| Physical and Mental Health Issues | 81 |
| Management Options | 82 |
| Self-Management | 82 |
| Start-Up Management | 82 |
| Established Professional Management | 83 |
| Management Agreements | 84 |
| Exclusivity | 84 |
| Key Person Clause | 84 |
| The Agreement Term | 84 |
| The Manager's Commission (15 to 30 Percent) | 85 |
| Business Expenses | 86 |
| Limited Power of Attorney | 87 |
| Talent Agency Disclaimer | 88 |
| Dispute Resolution: Arbitration and Mediation | 88 |
| Post-Term Provisions (Sunset Clauses) | 88 |
10. | Business Managers: Bills and Investments | 91 |
| The Role of a Business Manager in Your Career | 91 |
| Investment Strategies and Financial Planning | 91 |
| Bookkeeping and Accounting | 92 |
| Tour Services | 93 |
| Asset Administration | 94 |
| Financial Reporting | 94 |
| Tax Planning | 94 |
| Insurance: Liability, Auto, Home, and More | 95 |
| Royalty Examination | 96 |
| Hiring Your Business Manager | 96 |
| When to Hire a Business Manager | 96 |
| Finding a Reputable Business Manager | 97 |
| Qualities to Look For in a Business Manager | 97 |
| Important Terms of Your Agreement | 98 |
| Payment Structure | 98 |
| Audit Rights | 99 |
| Power of Attorney (or "Limited" Power of Attorney) | 99 |
| The Right to Terminate | 100 |
11. | Talent Agents: Work, Scope, and Contracts | 103 |
| The Role of an Agent in Your Career | 103 |
| Formulating Your Tour Strategy | 103 |
| Packaging the Artist | 104 |
| Determining Whether to Open or Headline | 104 |
| Routing the Tour | 104 |
| Pricing the Artist | 104 |
| Determining When to Put Tickets on Sale | 105 |
| Negotiating Fees for Live Performance Deals | 105 |
| Collecting Deposits | 106 |
| Handling Hall Fees | 106 |
| Hiring Your Agent | 106 |
| When to Hire an Agent | 106 |
| Hooking Up with a Talent Agency | 106 |
| Qualities to Look For in an Agent and Agency | 107 |
| Terms of the Agreement | 108 |
| The Agent's Fee (10 Percent) | 108 |
| The Scope of the Agreement | 109 |
| Exclusivity | 109 |
| The Territory | 110 |
| Duration of the Contract | 110 |
| Rights to Terminate | 110 |
| Are Contracts Even Needed? | 110 |
12. | Record Producers: Creativity, Budgets, and Fee Structures | 113 |
| The Role of a Record Producer in Your Career | 113 |
| When and How a Producer May First Get Involved | 114 |
| A Barter System Arrangement | 115 |
| The On-Spec Agreement | 115 |
| The Do-It-Yourself / Work Made for Hire Approach | 115 |
| The Production Company Deal | 115 |
| The Record Label Deal | 116 |
| Additional Responsibilities of the Record Producer | 116 |
| Creating a Recording Budget | 116 |
| Maintaining a Recording Budget | 117 |
| Handling Other Administrative Responsibilities | 117 |
| Hiring a Record Producer | 119 |
| Selecting a Record Producer | 119 |
| Negotiating the Producer's Deal | 122 |
| The Record Producer's Compensation Structure | 122 |
| Producer Advances | 122 |
| Producer Royalties | 123 |
| Master Monies | 124 |
| Music Publishing: When Should the Producer Get a Share? | 124 |
| Part 4: Deals And Dollars | |
13. | Making And Selling Records, Part 1: Types of Record Deals and Companies | 129 |
| Do-It-Yourself Recording Companies | 129 |
| General Philosophy | 129 |
| What Makes the DIY Label Possible? | 130 |
| Funding | 130 |
| Budgets | 130 |
| Profits | 130 |
| Distribution | 131 |
| DIY Ain't Easy, But | 131 |
| Independent Labels | 132 |
| Ownership | 132 |
| Philosophy | 132 |
| Advantages | 133 |
| Disadvantages | 133 |
| Advances/Royalties/Splits | 133 |
| Distribution | 135 |
| Production Companies | 136 |
| Types of Production Companies (From Start-up to Pro) | 136 |
| How They Operate | 136 |
| General Deal Structure | 137 |
| They Are a Godsend | 137 |
| They Are a Pact with the Devil | 137 |
| Advances/Royalties/Splits | 137 |
| Distribution | 138 |
| Major Labels | 138 |
| Ownership/Structure | 138 |
| Departments/Staff | 139 |
| General Philosophy | 139 |
| Advantages | 139 |
| Disadvantages | 139 |
| Royalty Rates/Advances/Splits/Deal Points | 139 |
| Distribution | 141 |
14. | Making And Selling Records, Part 2: Key Deal Issues in Recording Contracts | 143 |
| Issue #1: Who Is the Label? | 143 |
| Issue #2: How Much Will I Get to Make My Record? | 144 |
| Recording Funds | 144 |
| Advance Plus Expenses | 144 |
| Issue #3: Can I Make the Record I Want to Make? | 144 |
| Mutual Consent of the Record Producer | 144 |
| Approval of Artwork and Other Materials | 144 |
| Issue #4: How Do I Know They'll Release My Record? | 145 |
| Guaranteed Release Clause | 145 |
| Free to Leave or Buy Back Your Masters | 145 |
| Issue #5: Will I Get Guaranteed Marketing Support? | 145 |
| Deficit Tour Support? | 145 |
| Guaranteed Promotional Videos (YouTube, Vimeo)? | 146 |
| Independent Radio Promotion? | 146 |
| Websites? | 146 |
| Independent Publicity | 146 |
| Issue #6: Do I Have a Say in How the Masters Will Be Exploited? | 146 |
| Issue #7: Artist Royalties: Will I Ever Make Money from the Label? | 147 |
| Artist Royalties and CDs, Vinyl, and More | 147 |
| Electronic Transmissions (Downloads, Ringtones, Audio and Video Streaming) | 147 |
| Issue #8: Controlled Composition Clauses | 147 |
| Issue #9: 360 Rights in Deals | 148 |
| Active Versus Passive Income | 148 |
| The Label's Cut (What They Take for Merch, Publishing, Tours) | 148 |
| On What Are the 360 Percentages Based? | 148 |
| Issue #10: How Many Records and for How Long Is the Deal? | 149 |
| Firm Records and Option Periods | 149 |
| Term of the Agreement | 149 |
| Issue #11: Can I Record Other Projects? | 150 |
| Rerecording Restrictions | 150 |
| Sideman Performances | 150 |
| Issue #12: Everything Else Artists Should Be Concerned About | 150 |
| Key Person Clause | 150 |
| Guaranteed Third-Party Distribution Clause | 150 |
| Reversion of Rights Clause | 151 |
| Issue #13: What Does the Label of the Future Look Like? | 151 |
15. | Music Publishing, Part 1: Copyright Basics | 153 |
| Copyright: Definition, Formation, and Benefit | 153 |
| What Is Copyright? | 153 |
| How Do You Get a Copyright? | 154 |
| What Benefit Does a Copyright Provide? | 154 |
| But How Can I Prove I Own a Copyright? | 155 |
| Copyright and Work Made for Hire | 156 |
| When It Exists | 156 |
| What Are the Implications? | 156 |
| Copyright and Joint Works | 156 |
| Ownership of Joint Works | 156 |
| Control of Joint Works | 158 |
| Compulsory Licensing for Records | 160 |
| What Are the Conditions? | 160 |
| Financial Benefits | 160 |
| Creative Downsides | 160 |
| Does the Compulsory Licensing Provision Apply to You, Too? | 161 |
| Duration of Copyright | 162 |
| The Copyright Term | 162 |
| Reversion of Copyright | 163 |
| Thirty-Five-Year Statutory Right of Termination | 163 |
16. | Music Publishing, Part 2: Even More Copyright Basics | 165 |
| Copyright Registration | 165 |
| The Benefits of Copyright Registration | 165 |
| Requirements of Registration | 166 |
| Methods of Registration | 166 |
| Tips to Save Money | 166 |
| The Copyright Notice | 167 |
| Do You Really Need the Notice? | 167 |
| What Is the Correct Way to Write the Notice? | 167 |
| Why Are There So Many Different Notices on Album Covers? | 168 |
| Copyright Infringement | 168 |
| What Is Infringement? | 168 |
| Any Substantial Damage? | 168 |
| What Do You Have to Prove? | 169 |
| Sampling and Infringement | 169 |
| Best Course of Prevention | 170 |
| More on Copyright: Sound Recordings Are Copyrights, Too | 170 |
| Key Points of Distinction | 170 |
| Q&A with Attorney Steve Winogradsky | 172 |
17. | Music Publishing, Part 3: Income Streams[—]Mechanicals, Performances, and Print | 175 |
| Shares of the Publishing Pie | 175 |
| Writer's Share | 175 |
| Publisher's Share | 175 |
| How Is the Money Divided? | 175 |
| Does This All Seem Crazy? | 176 |
| Types of Publishing Income | 176 |
| Mechanical Royalties | 176 |
| A Brief Backstory | 176 |
| The Controlled Composition Clause (CC Clause) | 177 |
| Performance Royalties | 179 |
| Who Uses Your Music Publicly? | 180 |
| Who Issues Licenses to Music Users? | 180 |
| Performing Rights Organizations (PROs) to the Rescue | 181 |
| PRO Affiliation: Making Sure You're Paid | 183 |
| Which PRO Should You Join? | 184 |
| Print Royalties | 185 |
| Types of Print Uses | 185 |
| Division of Print Incomes: Based on RSP and Wholesale | 186 |
18. | Music Publishing, Part 4: Synch, Electronic Transmissions, and Sub-publishing | 189 |
| Synchronization Fees | 189 |
| Income for Rights Holders in the Song | 189 |
| Income for Rights Holders in the Sound Recording: Aren't They Paid, Too? | 189 |
| Points of Negotiation: Knowing How Much You Should Get | 190 |
| Additional Incomes: More Than You Bargained For | 193 |
| Electronic Transmissions: Downloads, Streams, and More | 194 |
| Permanent Digital Downloads (i.e., iTunes-Type Royalties) | 194 |
| Ringtones | 195 |
| Noninteractive Audio-Only Streaming (i.e., Webcasting and Satellite Radio) | 195 |
| Interactive Streaming-On-Demand Audio | 195 |
| Interactive Streaming Video (Audio-Visual Streams) | 196 |
| Downloadable Sheet Music | 196 |
| Lyric Websites | 197 |
| Lyric Cell Phone Apps | 197 |
| Planet Uranus Streams and Other Stuff | 197 |
| Foreign Sub-publishing Income | 198 |
| Foreign Mechanicals | 198 |
| Foreign Performance Royalties | 199 |
| Black Box Monies | 199 |
| Foreign Sub-publishers | 200 |
| At-Source Royalty Collections | 201 |
19. | Music Publishing, Part 5: Publishing Companies and Types of Deals | 203 |
| What Established Music Publishers Can Do for Your Career | 203 |
| Song Plugging (TV, Film, and More) | 203 |
| Securing Recording Agreements (Cowriters and Credibility) | 204 |
| Paying Advances | 204 |
| Distributing Marketing Funds | 205 |
| Handling Administrative Duties | 205 |
| Types of Publishing Deals | 206 |
| Exclusive Songwriter Agreements | 206 |
| Co-publishing Agreements | 206 |
| Administration Deals | 207 |
| Self-Publishing/Self-Administrating (Doing It All Yourself) | 208 |
| Q&A with Music Publisher Neil Gillis | 209 |
20. | Music Publishing, Part 6: Starting Your Own Publishing Company | 213 |
| Six Steps to Starting Your Own Publishing Company | 213 |
| Step 1: Affiliate with ASCAP or BMI | 213 |
| Step 2: Register with SoundExchange | 214 |
| Step 3: File a DBA (Doing Business As) | 214 |
| Step 4: Registering Your Songs with the Copyright Office | 215 |
| Step 5: Handling Other Administrative Duties | 215 |
| Step 6: Leave It All Up to a DIY-Friendly Administrator (CD Baby, TuneCore) | 216 |
21. | Live Performing And Touring, Part 1: Purpose and Opportunity | 219 |
| When and Why to Perform Live and Tour | 219 |
| Level 1: The Development Phase[—]Testing the Waters | 219 |
| Level 2: The Business-Minded Phase[—]Going In for the Local Kill | 220 |
| Level 3: The Traveling Salesperson Phase[—]Supporting Your Record | 220 |
| Level 4: The Making-the-Money Phase[—]Getting It While the Getting Is Good | 221 |
| How and Where to Get Gigs: 9 Tips to Consider | 222 |
| Tip #1: Get Local Club Referrals from Similar Local Bands | 222 |
| Tip #2: Form Band Alliances and Gig Swap | 222 |
| Tip #3: Consider Contacting Colleges | 222 |
| Tip #4: Keep Your Eyes on Corporate Sponsors | 223 |
| Tip #5: Watch for Unsigned Artist Openings on Festival Tours | 223 |
| Tip #6: Play Industry Conventions | 223 |
| Tip #7: Play Where Fans Go: Consider All Alternative Venues and Events | 224 |
| Tip #8: Hire a Personal Manager | 224 |
| Tip #9: Get a Talent Agent | 224 |
| Q&A with Tour Manager Chris Arnstein | 224 |
22. | Live Performing And Touring, Part 2: Deals, Negotiations, and Contracts | 227 |
| How You're Paid for Live Performance Deals | 227 |
| Nothing (a.k.a. Free) | 227 |
| Pay-to-Play | 228 |
| Straight Percentage | 228 |
| Flat Guarantee | 229 |
| Guarantee Versus Percentage | 229 |
| How Live Performance Deals Are Negotiated | 231 |
| The Gross Potential | 231 |
| Per-Show Versus Per-Tour Mega-Promoter Negotiations | 232 |
| Co-Headlining Negotiations | 232 |
| Multi-Band Festival Tour Negotiations | 232 |
| Live Performance Contracts and Riders | 233 |
| In the Beginning: Local Gigs to the Early Stages of Touring | 233 |
| At the Mid-Level to Big Leagues of Touring | 234 |
23. | Merchandising, Part 1: Rights, Types, and Companies | 237 |
| Merchandising Rights | 237 |
| Publicity Rights | 237 |
| Trademarks | 237 |
| Grants of Rights | 238 |
| Merchandising Companies | 238 |
| Types of Merchandising Deals | 239 |
| Tour Merchandising | 239 |
| Retail Merchandising | 240 |
24. | Merchandising, Part 2: Contract Terms for Tour Merchandising | 241 |
| Key Touring Terms in Merchandising Contracts | 241 |
| Royalty Rates | 241 |
| Merchandising Advances | 242 |
| Performance Guarantees | 243 |
| The Agreement Term in Merchandising Deals | 244 |
| Creative Issues in Merchandising Contracts | 245 |
| Territory (The World, North America, or X-Japan) | 246 |
| Exclusive Rights in Merchandising Deals | 246 |
| The Sell-Off Period | 247 |
25. | Merchandising, Part 3: Retail Deals and Independent Merchandising | 249 |
| Key Retail Terms in Merchandising Contracts | 249 |
| Royalty Rates: Retail Merchandising | 249 |
| Q&A with Independent Merchandiser Bob Fierro | 250 |
| Part 5: Future Predictions | |
26. | The Music Business 2020: Future Forecasts by the Pros | 257 |
| Copyright Laws: Making Way for New Trends in Music | 257 |
| Fair Compensation for Creators | 257 |
| Success That's Earned on Your Own: DIY Style | 258 |
| Affordable DIY Services That Capture New Revenue Streams | 258 |
| Success Will Be Driven by Touring and Merch | 258 |
| The Concert Business Will Be Shaped, but Never Replaced | 259 |
| Business Skills Are Paramount in a Fast-Paced and High Tech World | 259 |
| Shifting Demographics Mainstreamed | 259 |
| More Automated and Sophisticated Marketing Everywhere | 260 |
| Extended Product Lines and Stronger Brands | 260 |
| "Captured" Musical Performances, Not "Manufactured" | 260 |
| A Focus on Exciting Music[—]Not the Latest Technical Trends | 260 |
| Opportunity for Smart Entrepreneurs, Not for Artists | 261 |
| The Industry's Salvation: Memorable Song Melodies | 261 |
| Chapter Review and Discussion Questions | 263 |
| Chapter Activity Assignments | 271 |
| Index | 277 |