Titre Innovative Mediennutzung / Rüdiger Salat.

Adresse Bibliographique

München : VVF, c1991.

Exemplaires

Localisation	Cote	Statut
Innovative University Special Collections	HD59.6.G3 S25 1991	AVAILABLE

Description	v, 228 p : ill ; 21 cm.
Collection	Hochschulschriften zur Betriebswirtschaftslehre ; Bd. 90
Notes	Originally presented as the author's thesis (doctoral)--Universität München, 1990.
Bibliography	Includes bibliographical references (p. 205-224) and index.
Sujet	Mass media and business -- Germany.
	Marketing -- Germany -- Management.
ISBN	3882598484