Titre Responsive healthcare : marketing for a public service / Rod Sheaff.

Adresse Bibliographique

Buckingham ; Philadelphia : Open University Press, 2002.

Exemplaires

Localisation	Cote	Statut
Innovative University Kline Collection	RA410.56 .S543 2002	AVAILABLE

Description	vi, 248 p : ill ; 24 cm.
Collection	Health services management series
	Health services management.
Bibliography	Includes bibliographical references (p. [229]-240) and index.
Sujet	Medical care -- Marketing.
	Health maintenance organizations -- Marketing.
	Preferred provider organizations (Medical care) -- Marketing.
ISBN	0335199674
	0335199666 (pbk)