Titre Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany.

Adresse Bibliographique

Belmont, CA : Wadsworth, c2001.

Exemplaires

Localisation	Cote	Statut
Bay St Branch Adult Fiction	659.132 J556c 2001	AVAILABLE

Mention D'édition	7th ed.
Description	xiv, 312 p. : ill. ; 26 cm.
Collection	Wadsworth series in mass communication and journalism
Bibliography	Includes bibliographical references (p. 295-299) and index.
Sujet	Advertising copy.
	Advertising layout and typography.
Autre Auteur	Drewniany, Bonnie L.
ISBN	053455783X :