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Auteur Français

Titre An exploratory study of sales promotion activities in toilet soap category [microform] : an insight into consumer and retailer perceptions / Sonal Kureshi, Preeta Vyas.

Adresse Bibliographique

Ahmedabad, India : Indian Institute of Management, 2002.

Localisation	Cote	Statut
Innovative University Microforms	Microfiche 2003/60066 (H)	AVAILABLE

Description	21 leaves ; 29 cm.
Collection	Working paper ; w.p. no. 2002-07-02
	Working paper (Indian Institute of Management, Ahmedabad) ; w.p. no. 2002-07-02.
Bibliography	Includes bibliographical references (leaf 21).
Reproduction	Microfiche. New Delhi : Library of Congress Office. Washington, D.C : Library of Congress Photoduplication Service, 2003. 1 microfiche.
Sujet	Marketing -- India -- Management.
	Soap.
Autre Auteur	Indian Institute of Managemet, Ahmedabad.