Titre Promotion & marketing for broadcasting & cable / [edited by] Susan Tyler Eastman, Robert A. Klein.

Adresse Bibliographique

Prospect Heights, Ill : Waveland Press, c1991.

Exemplaires

Localisation	Cote	Statut
Innovative University Special Collections	HE8689.6 .S85 1991	AVAILABLE

Mention D'édition	2nd ed.
Description	xix, 444 p : ill ; 23 cm.
Notes	Rev. ed. of: Strategies in broadcast and cable promotion. c1982.
Bibliography	Includes bibliographical references (p. 393-402) and index.
Sujet	Television broadcasting -- Marketing.
	Radio broadcasting -- Marketing.
	Cable television -- Marketing.
Autre Auteur	Eastman, Susan Tyler.
	Klein, Robert A, 1928-
Autre Titre	Strategies in broadcast and cable promotion.
	Promotion and marketing for broadcasting and cable.
ISBN	0881335363