LEADER 00000nam 2200000 a 4500
001 0881335363
008 940223s1991 ilua b 001 eng
010 91181812
020 0881335363
040 DLC|cDLC|dDLC
050 4 HE8689.6|b.S85 1991
082 04 384.55/0688|221
245 00 Promotion & marketing for broadcasting & cable /|c[edited
by] Susan Tyler Eastman, Robert A. Klein.
250 2nd ed.
260 Prospect Heights, Ill :|bWaveland Press,|cc1991.
300 xix, 444 p :|bill ;|c23 cm.
500 Rev. ed. of: Strategies in broadcast and cable promotion.
c1982.
504 Includes bibliographical references (p. 393-402) and
index.
650 0 Television broadcasting|xMarketing.
650 0 Radio broadcasting|xMarketing.
650 0 Cable television|xMarketing.
700 1 Eastman, Susan Tyler.
700 1 Klein, Robert A,|d1928-
730 0 Strategies in broadcast and cable promotion.
740 0 Promotion and marketing for broadcasting and cable.
